Internet Marketing

Planning and Preparation

If you are serious about Internet marketing, it is advisable to do some planning and preparation before starting to write content.

• marketing plan - goal, budget, resources, activities
• keyword research - positioning, selection

Search Engine Optimization

All CubePoint websites are implemented with search engine optimization (SEO) in mind from the very beginning. During implementation we perform on-site optimization to set the basis for high search engine rankings once the website is live.

• keyword oriented, yet human friendly content writing
• theme with CSS layout and SEO optimized header
• search engine compliant meta data population
• search engine friendly URLs
• landing page optimization
• supportive usage of tags
• XML sitemap
• user training

Search Engine Marketing

After your website is ready and live, we can continue to work on off-site optimization to increase the chances to obtain a high search engine ranking.

• link building - have relevant sites link to your site
• pay-per-click (PPC) advertising like Google AdWords or Yahoo! Search Marketing

Statistics Analysis

By analysing statistics we can gain knowledge about the visitors' behavior, which can help us to further improve the website's performance.

• analysis of the web server's statistic logs
• visitor tracking provided by services like Google Analytics

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